EA’s Star Wars: Battlefront II was one of the most flop games due to the technique which EA implemented in it which was solely to earn as much money as possible. It wasn’t like the loot boxes in games like CSGO or PUBG where you spend money on cosmetics but instead, all those transactions were connected to your game progression.
So, EA was like “Pay money or you will lose the game”. It is recorded in the history of Reddit because of the number of downvotes it got as people around the world didn’t support this action of theirs in the least. EA soon recognised the damage they did to their own company because the sales went down and the company’s reputation was tarnished.
EA apologized for the implementation of this mechanism, pulled out all the transactions from it and unlocked all the characters. The new Chief Design Officer, Patrick Söderlund said in an interview to the Verge “We had the intent that was designed for us to have more people play it over a longer period of time” which certainly didn’t work and also said, “We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market”.
He accepted the mistake of EA as a company saying that they could pretend like nothing has happened or accept their mistakes. But as EA’s image is pretty bad among gamers right now, he is accepting the second option from where they can learn and improve. He added, “I’d be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as management,”.
What’s expected from EA is now that they won’t repeat the same thing in their new titles including Battlefield 5 which is set to launch this year and we have already reported previously that the new Battlefield game is most likely to have microtransactions only for the cosmetics which won’t be connected to the progression system.