Nvidia is not alone when it comes to pricing GPUs badly as according to a new report from Igor’s Lab AMD has no idea how much it should price its mid-range and budget RX 7000 GPUs.
The report comes from Igor’s Lab which says that AMD partners are going to showcase their RX 7600 GPUs at Computex which is going to be held at the end of the next month but the problem here is that only a few partners who make only AMD cards are going to join this event while AIB partners that manufacture both Nvidia and AMD GPUs are going to observe and wait instead.
This is because they don’t know if the planned pricing of RX 7600 GPUs would make these cards profitable or not otherwise, they may be forced to halt the production just like Nvidia did with RTX 4070.
Moreover, the pricing of both the RX 7700 XT and the 7800 XT is not yet confirmed because of the current GPU market trend. The RX 7800 XT, performance-wise, falls somewhere between the RTX 4070 and 4070 Ti and according to some rumors, it is expected to outperform the 4070 Ti, but the problem AMD is currently facing is not knowing if they should price it above 4070 or not.
In case, customers are hesitant to buy it at the rumored pricing of $650, AMD could lower the price to $600 but if it cuts it more than that then it would reduce its own profits significantly to the point where it would not be profitable at all let alone profitable to its board partners.
Still, the good thing about mid-range AMD cards is that they are expected to come with more VRAM than the 4060 Ti which might see an even worse fate than the 4070 if it is priced at $450.